Claims and marketing texts include all written, visual, and verbal messages and are essential tools in promoting cosmetic products. They highlight the benefits, features, and unique qualities of each product, which are important for positioning the product in the market and influencing consumers' purchasing decisions. Brand names and cosmetic product names serve as significant claims, effectively conveying messages to consumers and must adhere to the EU Cosmetic Regulation.
Claims and marketing texts appear on:
Product Labels: descriptions, instructions, prominent claims, and highlighted ingredients
Packaging: taglines, promotional stickers, and claims on boxes or bottles
Advertising Materials: flyers, brochures, social media ads, social networks, newspapers ads, videos and television shows
Websites: informative product pages, blogs, promotional materials, magazines, a review of an influencer or a public figure, and e-commerce listings
Claims made about cosmetic products, regardless of their presentation, must adhere to the legally binding Common Criteria Regulation. Under Commission Regulation (EU) No 655/2013, there are six critical criteria that must be met to validate these claims: legal compliance, truthfulness, evidential support, honesty, fairness, and informed decision-making.
Understanding the
classification of certain products is crucial for success in the market, as many can fall into a borderline category where their classification depends on composition, intended use, and claims. It is essential to make a
clear distinction between cosmetics and other regulated categories, such as:
Medicinal (Pharmaceutical) Products: Products that claim to treat, cure, or prevent diseases fall under the regulatory framework for medicinal products and must not be misclassified.
Biocidal Products: Products making antimicrobial, antiviral, or disinfectant claims must be classified as biocides to remain compliant with safety standards.
Toys: Products designed for children’s play, such as cosmetic play sets, must meet stringent toy safety regulations to ensure child safety.
Medical Devices: Products that have a physical or mechanical effect on the body such as those for wound sealing or skin peeling with medical claims must be properly classified as medical devices.
Correct classification is vital to ensure regulatory compliance and to avoid misleading claims. Manufacturers should carefully evaluate their products' intended use and claims to determine the appropriate category.
If you need professional assistance in creating and reviewing cosmetic claims for labels, websites, and marketing materials, we can guide you on how to ensure your claims are accurate and comply with regulations. Pricing depends on the complexity of the text and the number of characters:
1. Assessment of already written marketing texts and claims compliance
- Short claims and texts usually prepared for labels and smaller packaging (up to 300 characters): €49
- Product description texts usually prepared for bigger packaging and online shop websites (300–500 characters): €49 – €89
- Longer product descriptions (1000 - 1500 characters): €89 – €149
- Review and correction of cosmetic product brand names: €99 – €249
This service includes:
- Review of short claims and texts (descriptions) for labels, packaging, and websites.
- Identification of non-compliant claims and suggestions for alternatives.
2. Writing claims and marketing texts for new products from scratch
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Short claims and texts usually prepared for labels and packaging (up to 300 characters): €79
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Product description texts usually prepared for online shop websites (300–500 characters): €79 – €149
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Longer product descriptions (1000 - 1500 characters):€149 – €209
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Marketing texts for websites, flyers, ads, influencers, and blogs (1500 + characters): by arrangement
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Suggestions of cosmetic product brand names: from €249
This service includes:
- Crafting compliant claims from scratch based on product formulation and benefits.
- Substantiation guidance for each claim (e.g., tests, studies).
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Ensuring claims align with the EU Cosmetic Regulation and consumer safety standards.
Pricing notes
- To review and create claims for more than 5 products, a 10% discount is applied.
- For projects requiring completion within 48 hours, a surcharge of 20% is applied.
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For complex claims that require extensive scientific substantiation or cover multiple regulatory areas may incur additional fees due to time investment.
For expertly crafted and compliant marketing claims,
contact us to ensure your product meets cosmetic regulations.
Other services for cosmetic products